How Minimum Viable Products Could Get You on The Today Show

“Perfectionism is a disease. Procrastination is a disease. ACTION is the cure.” As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.” — Eric Ries This amazing quote is itself self-explanatory about what does an …

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The Insider’s Guide to Customer Avatars

“Include meaningful narrative to guide your players on their journey” You can’t hit a target you haven’t set– An ideal client avatar can help in focusing the mind on the target audience in sales” What is a Customer Avatar? A customer avatar, or persona, is a snapshot of the person you want to sell to. …

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Being Better: Being version 2.0 of yourself

“You may have to lose who you were to find out who you are! As inside every person there’s a person you don’t know !!” I Mimansa Shekhar ,am Copy Editor at Indian Express Online and have been working with the entertainment section since 2016, my work includes articles, features and opinions, along with doing celebrity interviews …

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