Neha's Recommendation for the Best book in her personal library
The Concise Mastery (The Robert Greene Collection)
Told through Robert Greene’s signature blend of historical anecdote and psychological insight and drawing on interviews with world leaders, Mastery builds on the strategies outlined in The 48 Laws of Power to provide a practical guide to …
Ikigai: The Japanese Secret to a Long and Happy Life
*Los Angeles Times bestseller* “If hygge is the art of doing nothing, ikigai is the art of doing something—and doing it with supreme focus and joy.” —New York Post Bring meaning and joy to all your days with this internationally …
This is Marketing You Can't be Seen Until You Learn to See
It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Good to Great: Why Some Companies Make the Leap and Others Don’t
In this book, he uncovers the underlying variables that enable any type of organization to In 1996, Jim Collins and his research team set out to answer one simple question: ‘Can a good company become a great company and, if so, how?
The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content – The Atomic Particle of Marketing goes beyond superficial descriptions
Niche and Grow Rich: Practical Ways To Turn Your Ideas Into a Business.
This book is filled with practical applications–brainstorming techniques for developing business ideas, analytical tools for assessing the size of a target niche, and marketing techniques for reaching customers quickly.
The 7 Critical Principles of Effective Digital Marketing
I go out hunting for quick-fix content that’ll give me some sort of blueprint to success as if digital marketing genius comes in a template. That’s exactly why I wrote this book. Yes, strategies, tactics and best practices are important.
Building a StoryBrand: Clarify Your Message So Customers Will Listen
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses.
Do what you love the money will follow
A handbook designed to show readers how to follow their own hearts to the work of their dreams, suggesting that people can achieve fulfillment through pursuing the right livelihood.
Man's Search For Meaning: The classic tribute to hope from the Holocaust
Frankl came to believe man’s deepest desire is to search for meaning and purpose. This outstanding work offers us all a way to transcend suffering and find significance in the art of living.
What Color Is Your Parachute? 2020:
This revised edition combines classic elements like the famed Flower Exercise with updated tips on social media and search tactics.
A noted designer and thinker examines our crucial political, economic, ethical, and environmental dilemmas to show how we arrived at the present crisis stage and how humanity can correct its unprecedented threats to Spaceship Earth